Techdirt is taking the risky step of giving users the option to turn off ads — and without a subscription fee (Digiday)
Tech site Techdirt is taking the risky step of giving users the option to turn off ads — and without a subscription fee. Rather than force readers to use ad blockers to go ad-free, Techdirt will let both registered users and logged-out opt out of advertising via a quick settings tweak on the site’s preferences page. In a couple minutes, visitors can wipe the site of the ads that support the publication.
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